Press & Media

Press Kit

Everything you need to cover WAF++ — brand assets, boilerplate text, key facts, and a direct line to the press team.

8 brand assets Approved boilerplate 2-day response time
FACTS

Key facts at a glance

The essential numbers and milestones for your coverage of WAF++.

7

Pillars

Security · Reliability · Performance · Cost · Operations · Sustainability · Developer Experience

Open

Governance

All decisions via public RFCs in GitHub Discussions — transparent and community-reviewed, every step traceable.

v1.0

Expected May 2026

First stable release with full pillar coverage, controls library, and the PASS scoring model.

Vendor-neutral

Cloud-agnostic

Works across AWS, Azure, GCP, on-premises, and hybrid environments — independent of any provider's marketing.

PASS

Scoring model

Four maturity levels per pillar — Poor, Adequate, Strong, Superior — giving teams a clear, reproducible score they can track over time.

CC BY 4.0 · Apache 2.0

Open licence

Documentation is licensed under Creative Commons BY 4.0. Source code — including WAFPASS — is licensed under Apache 2.0. Both are free to use, adapt, and build upon.

ASSETS

Brand assets

All WAF++ brand assets are available for editorial use under the project's open-source licence. Please do not alter colours or proportions.

WAF++ logo — square
Logo — square
PNG · 1000 × 1000 px · transparent bg
WAF++ logo — horizontal
Logo — horizontal
PNG · wide format · transparent bg
WAF++ — 7 pillars diagram
7 Pillars diagram
PNG · framework overview graphic
WAF++ — vendor comparison matrix
Vendor-neutral comparison
PNG · pillars vs. cloud providers matrix
WAF++ — framework graphic
Framework graphic
PNG · alternate framework illustration
WAF++ — 7 pillars illustration
7 Pillars — illustrated
SVG · bar chart of all 7 pillars · suitable for article headers
WAF++ — open governance RFC flow illustration
Open Governance — illustrated
SVG · RFC flow diagram · suitable for governance articles
WAF++ — getting started 3-step illustration
Getting Started — illustrated
SVG · Assess → Score → Improve · suitable for onboarding pieces

Additional assets and source files are available in the GitHub repository.

COPY

Approved boilerplate

Use the following text when describing WAF++ in articles, podcasts, or presentations.

Short (1 sentence)

WAF++ is an open-source, vendor-neutral framework for assessing and improving the quality of cloud workloads across 7 pillars: Security, Reliability, Performance Efficiency, Cost Optimisation, Operational Excellence, Sustainability, and Developer Experience.

Standard (2–3 sentences)

WAF++ (Well-Architected Framework Plus Plus) is an open-source, community-driven framework for assessing and improving cloud workload quality. It covers 7 pillars — Security, Reliability, Performance Efficiency, Cost Optimisation, Operational Excellence, Sustainability, and Developer Experience — with a transparent scoring model called PASS.

Unlike proprietary vendor frameworks, WAF++ is governed openly via RFCs in GitHub Discussions, making every decision traceable and every control citable. The framework is free to use, contribute to, and build upon.

Podcast / interview intro

WAF++ — pronounced "waf plus plus" — is an open-source framework that gives engineering and architecture teams a vendor-neutral lens for evaluating cloud workloads. It organises everything across seven pillars: Security, Reliability, Performance Efficiency, Cost Optimisation, Operational Excellence, Sustainability, and Developer Experience.

What makes WAF++ different is how it's built: every guideline, scoring rule, and design decision goes through a public RFC process on GitHub — fully transparent, fully community-driven. There's no vendor behind it, no upsell, and no black box. Anyone can read the criteria, challenge them, and improve them.

Social / short-form (≤ 280 chars)

WAF++ is an open-source, vendor-neutral framework for cloud architecture quality — 7 pillars, transparent scoring, community-governed via public RFCs. Docs under CC BY 4.0, code under Apache 2.0. waf2p.dev

CONTACT

Press contact

For interview requests, fact-checking, or editorial questions — reach the press team directly.

Press enquiries
page@waf2p.dev · response within 2 business days
Background & community context
Browse open GitHub Discussions or join the public Slack — all community decision-making is public.
Speaking requests
See the conferences page for current engagements, or contact us directly at the press email.
Quick contact details
Press enquiries & media requests
Source, discussions & governance
Within 2 business days
Typical press response time
Public workspace — join to ask the community
GUIDELINES

Brand usage guidelines

How to refer to WAF++ correctly in editorial content.

Do

Write the project name as WAF++ — two plus signs, all caps

Use the unmodified logo files from this page

Credit as “WAF++, open-source cloud architecture framework”

Link to waf2p.dev for readers who want to learn more

Don’t

Do not alter logo colours, proportions, or add effects

Do not imply endorsement or official partnership without written permission

Do not use WAF++ assets in a way that misrepresents the project’s scope or governance

Do not use the name in product or service names without permission

COVERING WAF++?

We’d love to hear about it.

Drop us a line at page@waf2p.dev or share your article in our Slack community. We respond to all press enquiries within 2 business days.

COMING SOON · 12 MAY 2026
WAF++ 1.0
incl. WAFPass 1.0

The first stable release of the WAF++ Framework and WAFPass CLI.

Launching on the pre-eve of Cloud Native Conference DE12 May 2026 · 20:00 CEST